Facebook is one of the most popular social media channels for people to share their content with followers. But if you’ve been having a hard time getting people to notice your posts, here are some tactics you should use to get the word out about your brand on Facebook-targeting ads at certain demographics, posting links that are relevant to your business, and setting up a company page.
The Impact of Social Media on Shopping Mallsfacebook marketing
Targeting ads at certain demographics
One of the best ways to make sure that your brand is reaching older and younger generations are to target ads at these demographics. For example, while many people over fifty may be on Facebook, they might not like or comment on any of your business’s posts because these older generations are not as active on social media. However, if you post an ad for your older generation, the odds of them seeing it are much higher because they’re one of the main demographics on Facebook.
Similarly, if you want to target young adults between the ages of eighteen and twenty-five, targeting ads at these specific demographics could be very effective for your brand. Many people in this age category do use Facebook but they aren’t likely to see your posts unless you target them because they are not very active on Facebook.
Posting links that are relevant to your business
Another way to get the word out about your brand is by posting links that are relevant to your business. When you post these types of links, followers will be more likely to share them with their followers if they know that it is relevant to your business. For example, if you are a bakery, posting about the benefits of organic ingredients would be more likely to get people sharing than posting an article on how the best way to keep ants out of your kitchen is by wiping down all countertops with disinfectant wipes.
Setting up a company page
When setting up a company page, you’re able to communicate with your followers in unique ways that aren’t available when you’re just posting updates on your personal profile. For example, when you post an update on your company profile that is relevant to your business or brand, it will be visible in the news feed for all of the followers of your company page.
This strategy will not only help you if you want to tell about your business and brand on Facebook, but also the other social media channels you use.
5 Facebook Paid Ad Strategies
Posting ads on Facebook can help you reach more customers, even if they’re not people who would usually see your posts. Here are five Facebook paid ad strategies that can help you get the word out about your brand on social media.
-Target specific demographics:
Targeting ads at certain demographics is one of the best ways to make sure that your brand is reaching older and younger generations. For example, while many people over fifty may be on Facebook, they might not like or comment on any of your business’s posts because these older generations are not as active on social media. However, if you post an ad for your older generation, the odds of them seeing it are much higher because they’re one of the main demographics on Facebook.
-Reach those with relevant interests:
You can also make sure that you reach those who have relevant interests by targeting your ads at specific people with these types of interests. For example, if you want to target baby boomers who love spending time in national parks, targeting ads at these people might be more effective than targeting all baby boomers.
-Make your ad images compelling:
Another way to make sure that people will click on your Facebook ads is by making the images of your ad interesting and compelling. You can do this by showing them an image of the product they will receive, or one that implies how your product can benefit them.
-Including a call-to-action in your ad:
You can also use a call-to-action in your Facebook ads to get people who see the ad to take action and click on it. For example, you might include “Like us on Facebook,” “Get a coupon,” or “Check out our new line of products” as a call-to-action in your ad.
-Learn more about Facebook ads:
Be sure to learn more about how it works by signing up for the website’s free trial offer, which gives you $100 to spend on Facebook ads. Signing up will also give you access to all the videos and tutorials available on the website.